Doorify Real Estate Podcast

CMAsnap Update with VP of MLS systems, Allan Nielsen

• Doorify MLS • Episode 89

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Pricing is one of the most important parts of a real estate deal. Getting it right, and doing it quickly, helps agents stand out.

In this episode, Allan Nielsen, VP of MLS Systems at Doorify, talks with Tom Cunningham, the founder of CMAsnap. Tom has been in real estate for nearly 20 years and built CMAsnap to help agents price homes faster and more accurately. 

They talk about how the tool has helped agents save time, look more prepared, and build trust with clients. Allan shares how Doorify chose to offer CMAsnap and what they’ve seen since adding it to the dashboard. Tom also gives updates on what new features are coming and how they’re helping agents learn how to use the tool better.

If you’re an agent who wants to spend less time building CMAs and more time with clients, this episode shows how CMAsnap can help.

Specifically, this episode highlights the following themes: 

  • How CMAsnap makes CMAs faster and easier
  • Feedback from agents who use the tool
  • New features and training that help agents get started

Links from this episode:

1ae5b43598204883b524f061d4880e6d10fca88c (for podfollow.com)

Tom Cunningham [00:00:00]:
When you go into a listing appointment, there's going to be a pricing strategy discussion. And if you can go in and you can show them granular, but simple to understand, comparison between their house and the available comps, it builds trust quickly and it reduces pricing objections. I mean, when you can see clearly this is the difference between this house and your house, and that's why this house is priced differently, that's one thing that does. It really greases the wheels. You have that conversation right out of the gate and you get it established that you know what you're talking about. Makes the listing presentation go much easier.

Allan Nielsen [00:00:41]:
Welcome, everybody, to the Doorify podcast. I'm Ellen Nielsen. I'm the VP of MLS Systems with Doorify and I'm here with Tom today. Tom with CMAsnap. Hey, Tom.

Tom Cunningham [00:00:52]:
Hey, how's it going, Allan?

Allan Nielsen [00:00:54]:
Going really well. Glad you can join us today for an update on CMAsnap.

Tom Cunningham [00:00:58]:
Yeah, thanks for having me.

Allan Nielsen [00:00:59]:
So CMAsnap, we have had it on our dashboard now for six months, I guess, since we really got started. And we kind of thought this would be a great time to connect again and see how things are going and where you guys are going. Tom. So, Tom, introduce yourself and talk a little bit about CMAsnap for us.

Tom Cunningham [00:01:17]:
Yeah, yeah. Thanks for having me again. So my name's Tom Cunningham. I've been a real estate broker for 17 years. And back around 2012, 12, I started doing broker price opinions. The market was terrible down here in Texas and I'm in Austin, Texas, and I started doing broker price opinions, which, if you've ever done them there, it's a long and arduous process. It's, it's basically, it's an express appraisal. And they took a couple of hours and they didn't pay very much.

Tom Cunningham [00:01:42]:
But the market was dead and, and I felt like pricing was pretty much key to getting, you know, being able to get clients on board quickly to, you know, be able to expand, explain my market expertise and my experience. And so I started doing BPOs, right, just to get the pricing part of things down. But they took so blasted long and another life I was, I moved around data for investment banking companies and I thought, you know, there's got to be a way to automate this. And so that's how the whole thing started. And, and I worked on it with a couple of developers for about a year and a half to build a prototype. And it was going to be an API for appraisal management companies to do BPOs. And then I was out showing houses to my chiropractor and his very pregnant wife one day in South Austin. And they asked me, you know, they said, well, we like number seven, you know, what do you think we should offer? And I started to say, let me go back and pull the comps and, you know, call you in an hour or so.

Tom Cunningham [00:02:33]:
Instead of that, I just said, you know, hang on a second. I pulled my phone out and I logged into my development server and I pulled comps in the parking lot, and we walked into Seattle's best coffee and wrote an offer, and they bought a house, and I made $15,000. And that's the day that CMAsnap actually turned into a CMAsnap. Running into a CMA app, right? Like, this is for agents in the field who need to be able to get a client on board. And the bottom line is our job, part of it is to get them to sign on the line that's dotted.

Tom Cunningham [00:03:02]:
Right.

Tom Cunningham [00:03:02]:
To get them into a listing agreement or get them into a buyer's rep agreement or get them into contract.

Tom Cunningham [00:03:06]:
Right.

Tom Cunningham [00:03:07]:
But. But to be able to do that, you know, you can't do any of those things until you have convinced them that you know what you're talking about and you understand the market and then you're going to be able to represent them. Well, you know, when I first made the pivot, the first thing I did, I had it on a computer and I turned it over to about a dozen of my Realtor friends and said, hey, you know, take a look at this. And the positive feedback that I got just drove me to keep going. And so here we are ten years later, and, you know, thousands of hours of conversations with realtors, thousands of CMAs. I started teaching classes, you know, eight or nine years ago, and we've tested all over, you know, all over Texas and now in. On the east coast and the west coast, and in the middle. And it's the positive feedback.

Tom Cunningham [00:03:51]:
It's just been incredible. And it's really built into a, you know, help us build CMAsnap into a much better product that's unlike anything else because many of the products that are out there in proptech are designed by developers, right, that have never sat at somebody's kitchen table and tried to explain to them why their house isn't going to sell for $100,000 more than they think it should.

Tom Cunningham [00:04:10]:
Right.

Tom Cunningham [00:04:11]:
That's how we built it. And, yeah, that's the foundation of it.

Allan Nielsen [00:04:14]:
Yeah. Thank you, Tom. And, you know, in. In the process that we go through in order to. To Present products like CMAsnap on the dashboard is really the idea that we as an mls, we don't really want to be the ones making the decisions about what tools our subscribers are using. We much prefer providing options. And CMAsnap is a perfect example of how we were able to find a product that simplifies processes for our agents or for our subscribers. And you know, the way this, we kind of got it on the dashboard was, you know, Tom, you presented this to some of our stakeholders and we got a very positive response from them and that kind of opened the door to bring it on the dashboard.

Allan Nielsen [00:05:00]:
So that's kind of the process that we go through there. So, Tom, as I said, we've been up and running for six months time now. What are some of the experiences that you have had? What have you heard from our subscribers that have been using this? What are some of the success stories?

Tom Cunningham [00:05:16]:
Well, I mean, the ones that come to mind are, I've had, I've had a rookie realtor call me and tell me that I helped her sell her first house. I've had a seasoned salty veteran tell me that I gave her a couple of extra hours with her kids. That's the kind of feedback that, that really drives me. But yeah, I mean I've, I've had talked to plenty of people. I mean, it saves a ton of time. That's the first thing. Yeah, you know, they can get in there and they can find relevant comps and they can go through there and evaluate them and you know, we give instant feedback on combination of comps that they select. And we do the, you know, the majority of, we do all the math for them.

Tom Cunningham [00:05:53]:
Right.

Tom Cunningham [00:05:53]:
So we, we automate some of the adjustments that, you know, we can, where we can tell that there's a clear difference, right. A definable difference in square footage or whatever. Then we give them, you know, a bunch of options. If there's something else that's missing, it makes it easy for them to go in there and find. Some of them are pre programmed and some of them are subjective.

Tom Cunningham [00:06:11]:
Right.

Tom Cunningham [00:06:11]:
How much is a sunset view worth? I mean, I think a sunset view is fantastic and majestic. You break out the margarita machines. My wife starts looking for the utility bills. You know, I mean, you know, we, we give, we give the realtor all the power, all the flexibility to be able to demonstrate their market expertise and be able to do it quickly. I mean, I guess the broadest feedback that we've discovered, not from hearing from people, but observing, is, is it'll take a new agent and it'll teach them how to do a CMA properly and it'll take a seasoned veteran and let them execute on what they already know how to do 10 times faster.

Tom Cunningham [00:06:45]:
Right.

Tom Cunningham [00:06:46]:
We're not trying to tell anybody how to do their business. We're just trying to facilitate a more streamlined process for it.

Allan Nielsen [00:06:51]:
Yeah. And I suppose this allows them, like you were saying before, one experience was that, you know, one, one agent got more time with, with the family. For other agents, it allows them to do more research in other areas. Right. Keeping things simple is where it's all at. Let's talk about some of the use cases. Tom. So if, if you have your, your, your typical listing agent, how does C that support the listing agent?

Tom Cunningham [00:07:14]:
Well, I mean, when you go into a listing appointment, you know there's going to be a pricing strategy discussion.

Tom Cunningham [00:07:22]:
Right.

Tom Cunningham [00:07:22]:
And, and if you can go in and you can show them, you know, granular, but simple to understand comparison between their house and the available comps, it builds trust quickly and it reduces objections of, you know, pricing objections. I mean, when you can see clearly this is the difference between, between this house and your house, and that's why this house is priced differently. That's one thing that does. It really greases the wheels. But, you know, you walk in there with a, with a complete market snapshot and you know, you have that conversation right out of the gate and you get it established that you know what you're talking about. It makes the listing presentation go much easier. You know, if you walk in there and with a, with a quick cma and I'm not disparaging any of the, you know, of the free tools out there, right. They're better than nothing for sure.

Tom Cunningham [00:08:09]:
But if you go in there and you go, oh, well, the median is here and you know, I think we should go with the median. Well, that, that doesn't really paint much of a picture, Right. Not only to the, not only to the owner, to the seller, but you know, there are other agents out there that when you put that thing on the market, they're going to be evaluating your pricing and they're going to come at you one way or another or they're going to ignore you altogether because you're overpriced.

Tom Cunningham [00:08:31]:
Right.

Allan Nielsen [00:08:31]:
And I suppose too the sellers that we have there today, with the amount of data they have access to already, they are more educated and will be able to see through an agent that is not properly prepared as well.

Tom Cunningham [00:08:44]:
That's for sure. I mean, yeah, they definitely have more info. The problem is from my perspective. And again, when I, when I talk in these terms, you know, I'm just an old dog. I've been a broker for a long time and don't speak for everyone. I speak for myself. Right. The problem is, is that when they get armed with a load of information, that they don't necessarily understand the context of it or the nuance of it.

Tom Cunningham [00:09:08]:
Right.

Tom Cunningham [00:09:09]:
I did an open house down in Galveston, Texas this past weekend and I had somebody tell me that they had Zillow so they knew what the market was. I'm like, oh, that's interesting, because, you know, Zillow doesn't work in a non disclosure state, which is where we are. Right. So, you know, I mean, you have to be, you have to tread lightly when you're telling someone. And yet it's, it's tricky to tell someone in a nice way that they're misinformed.

Tom Cunningham [00:09:31]:
Yes.

Tom Cunningham [00:09:32]:
You know, and so we don't do, we don't say you're misinformed. We just go, this is the actual data. And we take an appraiser's eye. I'm not an appraiser. This is not an appraisal. It's a comparative market analysis. But we sort of use the same methodology that they do and broker price opinion resource guys do, and we're much, much more granular than most of the other products out there.

Tom Cunningham [00:09:52]:
Yeah.

Allan Nielsen [00:09:53]:
And I suppose we, you know, we all know people that know enough to be very dangerous. And what CMAsnap can do is it pushes them beyond that, Right. Where they actually get that extra step where they can present quality CMAs.

Tom Cunningham [00:10:06]:
Right.

Tom Cunningham [00:10:06]:
Yeah. Right.

Allan Nielsen [00:10:08]:
Thank you, Tom. What about buyer agents? How do you see the use cases for.

Tom Cunningham [00:10:11]:
Well, you know, like I said, I mean, this, this came to me as a buyer's agent. I showed a billion houses to these people and it was, you know, that the night before they said, you know, hey, we, we want to look at 15 houses. And I'm like, well, you know, let's narrow it down to four or five. So her husband texts me his wife's phone number. He says, here, I want you to call this number. And I go, who's this? He goes, well, it's my wife. I want you, you to be the one to tell her that we're only going to look at four or five houses. I got all day, no problem.

Tom Cunningham [00:10:43]:
Right.

Tom Cunningham [00:10:44]:
So it was actually invented as a buyer's agent. And then later on, what I came to understand was, is that when I go out and I'd show properties if I knew What I was going to be looking at the next day. If somebody sent me a list I could go through and I could wrap those things out and you know, I mean, you could do 20 CMAs in an hour, no problem. And I would just go through, I wouldn't scrutinize the comps or anything. I just run the addresses, get the report and then it's on my phone. And then the next day when we're walking through houses, as soon as we step in the threshold, I pull out my phone, I open up CMAsnap and I have everything that they need market wise. And you know, we can see the comps and we can, you know, we can evaluate the comps and we can tell pretty quickly whether or on a house is priced, you know, aggressively or.

Tom Cunningham [00:11:25]:
Or not. Right? Yeah.

Allan Nielsen [00:11:27]:
As you're describing CMAsnap, it sounds very easy and almost like a few clicks and you have your cma. We know we have agents out there that obviously are very thorough. They know their market really well. So I think we should just mention at least. So if they want to modify the cma, bring in that they know those kind of things, address that real quick.

Tom Cunningham [00:11:50]:
I always tell people, you know, that we do have an automated valuation component to it. We going to go out there, you know, a lot of the other CMA program, actually all of them that I'm aware of, you know, you go in and you fill out a form, right? You start telling, okay, I want to look at houses that are between this year built in this year built. And I want to go look at houses that are between this square feet and this square feet and this number of bedrooms and all that stuff. You have to tell them what to do. I already know what you want to do. Right. You want to pull relevant, relevant comps and you want to pull them quickly. So, yeah, so we have a scoring algorithm and we do things like, you know, Fannie Mae, for example, says that if you have a subject property with a pool, your appraisal has to have at least one property with a pool.

Tom Cunningham [00:12:27]:
So we enforce those kinds of rules. But listen, the computer can't smell the cats. You know, I mean, there could be every reason in the world why I think this house is going to sell for 500 grand. And if when you open the door, I get hit with a litter box smell, you know, it's suddenly 500 turned into 425, right? So we make it super simple for them to go back and look at all of the comps that are available and it's just A point and click know, I mean, you can. Two clicks and you can change from one comp to another comp. And all the adjustments are applied, you know, automatically in the beginning, Right. We basically, we generate a first draft in under five seconds. That's what, that's what we strive to do.

Tom Cunningham [00:13:07]:
Yeah, you're in a rural area or if you're in a condo, that's really, really dense. And there had, or there hadn't been a lot of sales, maybe we go out to 10 or 15 seconds. That seems like forever to me now. Right. But, but yeah, so they, they can get super, super granular. They can be very cheesy. They can pick exactly which comps they want. And then the other thing is, is that, you know, with the, with the adjustments that we do, right, we use a percentage of contributory value in appraisal speak, and we apply those adjustments automatically.

Tom Cunningham [00:13:39]:
But if you walk out, like if I'm giving you $30,000 for a pool and you walk out in somebody's backyard and it looks like Splashtown USA back there, you can change the 30 to 50 or whatever you think it needs to be, right. We give you all of the control. We just try to put a first draft out there. And, you know, I mean, I'd say that, you know, the percentage of people that never have to change a comp or never want a comp is very small. And I discourage that too. I mean, I don't ever trust what a computer tells you just right off the bat, Right. You always have to go in and be the final authority. But we just make it quick and easy for you to evaluate the comps and then if you don't like them, you can go pick some other ones.

Allan Nielsen [00:14:18]:
And, you know, always look at things with a critical eye.

Tom Cunningham [00:14:20]:
Right?

Allan Nielsen [00:14:20]:
I mean, one of the. Yeah, one of the things we do from, from Triangle or Surf. One of the things that we do at Doorify when we evaluate products and decide which products to bring to the dashboard, is that we are, of course, very concerned about data integrity, the accuracy of the data, the timeliness of data. And that's why, you know, over the last couple of years, we, we have invested heavily in, in that. Both our data integrity department, we have went through standardizing our data for that purpose. So we're doing a lot of things. So in terms of data accuracy and those type of things, what do you guys do to make sure data is timely and accurate?

Tom Cunningham [00:14:57]:
Well, we pull in what you give us. We're pulling directly from the MLS's API, which is an application program interface for non techies. And we're RESO compliant. There's a real estate standards organization called riso and you guys are actually on the forefront and big time in reso, right? And so we're compliant with all, with all those field name changes and all those things. And, and actually I'm going to throw a little plug to RISO in here. A couple of months ago or beforehand, people would say, is there a pool on the property? And they go, yep, there's a community pool right down the street. And they put that on there. And that was throwing our algorithms off because we, we match pools and stories, right? And so it's like if there's not a pool in the backyard, it's not a.

Tom Cunningham [00:15:41]:
You don't have a pool.

Tom Cunningham [00:15:42]:
Right?

Tom Cunningham [00:15:43]:
And so I went up to RISO and they were, we, I went to a pain points deal and they asked for a pain point. I gave it to them. And it was, it was on this, on the agenda the next morning. And now you guys have already changed it. And so, I mean, people are really, really serious about, you know, they used to say that, you know, data standardization is a myth, but we're getting, we're moving in the right direction. We're moving in the right direction. And, and you guys have been great about keeping us up to date on field name changes and that sort of thing. So, yeah, I mean, we're right there.

Tom Cunningham [00:16:14]:
We're passing through what you guys give us.

Allan Nielsen [00:16:17]:
Excellent. And that was such a great example and definitely one of the reasons why we went through all of that before we started the recording here. Tom, you talked about lead generation a little bit, and I think that's something we should definitely address. How can cma, SNAP help get our subscribers the next client to work with? So tell us a little bit about that.

Tom Cunningham [00:16:39]:
Well, the first thing I would say is that anybody that's been a real estate agent for any time at all will tell you that you never know where the next deal is going to come from. You can overhear somebody in a restaurant and if you are bold enough to introduce yourself and say, hey, if you're talking about the real estate market, I'd be happy to, you know, fill in some blanks for you.

Tom Cunningham [00:16:59]:
Right?

Tom Cunningham [00:16:59]:
Or, you know, there's a, there's a gal on our resource page that is down here in Texas, they got a listing client from, in the grocery store checkout line right between, she had a listing appointment between the checkout line and the parking lot and she got a client out of it. Those Are the. And I've done it myself. I mean, I was actually. Funny story is. Is that when I was waiting on the agreement from you guys, right? Matt sent me over the first draft of our. Of our agreement, and I was all, you know, I was all fired up, and I was like, okay, I was driving, and so I really want to go someplace and pull over and this happens. That place that I was closest to was a.

Tom Cunningham [00:17:35]:
Was a restaurant that was pretty close to my house. I moseyed on up to the bar, and I'm reading this agreement. I'm going, yeah, man. And. And the girl next to me goes, what are you so fired up about? And I told her a quick story, and she goes, what is your. I said, you know, software. And I'm getting close to a deal with a large enterprise institution. And I said.

Tom Cunningham [00:17:53]:
She goes, what. What does your software do? And I said, well, it's a. It's a price calculator. I mean, it's basically. It's a price analysis for residential properties. And she goes, I'm down here right now from California to look in on a condo that I've had rented that I'm trying to get ready for to sell. And I had a listing appointment that day, right? So, you know, those kinds of things happen all the time. But the other thing is, man, if you go out and farm with these things, you know, we.

Tom Cunningham [00:18:19]:
We put in some functionality where, for example, you can. You can blur out the sales price, right? You blur out all the pricing stuff. And we have people that send out, you know, 30 or 40 of these things in a month. And like I said, you need to knock out 20 in an hour, no problem, right?

Tom Cunningham [00:18:35]:
Yeah.

Tom Cunningham [00:18:36]:
And if you wanted to really, really get granular, hour and a half, okay. And they send them out to people in their neighborhood, and, you know, sooner or later somebody will call them up and they'll go, well, what's my adjusted sales price? And they'll go, well, I'm glad you called. You know.

Tom Cunningham [00:18:50]:
Right.

Tom Cunningham [00:18:50]:
Starts a conversation, right? And then the other thing, too, is equity updates. We encourage everybody, if. If, number one, if you don't have a database, to go get one and start working it, right? And if you do send one of these things out every quarter to everybody you ever sold a house to, and I promise you, you will stay top of mind, right? And when they get ready to do something, you know, that's a great way to drive repeat business. And then, you know, the last thing. Not the last thing, but the. The next thing that comes to mind Is since we just passed tax time is we have a ton of people that are just calling up their past clients and going, hey, just, you know, wanted to see what your, how you felt about your tax appraisal. And, you know, is there anything I can do to help you on that? You know, let me take a look. And you know, they'll send out a report and sometimes it's okay, you should definitely keep your head down and keep your mouth shut because you're good.

Tom Cunningham [00:19:39]:
Right. And other times it's like, wait a minute, this is you. You could do a protest here and, and history shown that if you save some money on somebody's property insurance or property taxes, they're never going to call another Realtor.

Tom Cunningham [00:19:52]:
Right.

Tom Cunningham [00:19:53]:
They're going to call the guy that saved them money. Right. So those are just a few of them, but, you know.

Tom Cunningham [00:19:58]:
Yeah.

Allan Nielsen [00:19:59]:
Great. So before we close this podcast here, so what is next for cma? Where are you guys going? I know from, from our point of view, we, we are working on integrating CMAsnap into our MLS platform. So there will be easy access from Flex Paragon and Matrix into CMAsnap. So what do you guys have? What's the roadmap look like for you guys?

Tom Cunningham [00:20:21]:
Well, currently what we're working the hardest on is building out more education and more resources for our users.

Tom Cunningham [00:20:29]:
Right.

Tom Cunningham [00:20:29]:
I mean, we, you know, as opposed to some of the other products out there, we're really leaning in on trying to help people understand, you know, how to price houses because it's a critical function of the job. So right now what I'm working on the hardest is I'm working on getting our videos squared away and working on our FAQs and working on tips and tricks, getting all that stuff at our resource center. From a development standpoint, we just released a rental version. If there's an active rental market, then it works great for property managers and for people that are, you know, talking to investors. And then we have a couple of other lead generation things that are in the hopper that are, you know, sort of in beta now. We've got a home value widget. It's a double opt in, TCPA compliant text opt in deal. And then we're working on an expired and withdrawns deal.

Tom Cunningham [00:21:16]:
Those are still in development and probably, you know, I'd say in another quarter or two. Because right now we're really, really focused on making sure that we have all the education resources and the training resources on the site that agents need to get them, get them started up and get them going.

Tom Cunningham [00:21:32]:
You Know.

Allan Nielsen [00:21:32]:
Yeah. So, and talking about getting started. So again, CMAsnap is, is on our dashboard right now. If you haven't tried it out yet, there is a trial button available. CMAsnap is a what we consider a premium product. So it's available with a 30 day free trial and then there's a charge if they want to, to continue to that. So to get started, go to the dashboard, click the trial button. And Tom, you talked about training and kind of resources getting people started.

Allan Nielsen [00:22:00]:
Is that something that is easily accessible for them once they get.

Tom Cunningham [00:22:03]:
Yeah, yeah, absolutely. So I think there's a training calendar on the Doorify Dashboard. Okay. And then if you on, on our page, we have, we, first of all, we do a webinar every Wednesday at 11 EST. And that's really a get started thing.

Tom Cunningham [00:22:18]:
Right.

Tom Cunningham [00:22:19]:
The people that have popped into that are just getting their first look at it and I'm showing them, you know, how to start your first report and what, what the buttons do and, and that sort of thing. And then I kind of cut them loose. I always give my phone number and my email address because if it, if, if you ever get stuck in the weeds somewhere and you need some help, I'm pretty easy to get on the phone.

Tom Cunningham [00:22:37]:
Right, right.

Tom Cunningham [00:22:37]:
And then we do a mastery series that we're doing once a month and we're, we're actually working on adjusting the dates, but the presentations are recorded on the resource center page and the slide decks that go along with them are there. And so we've done one on adjustments, we've done one on comp selection, and then the next one is going to be on lead generation and I'll have to circle back with you and tell you when that's scheduled for, but we.

Allan Nielsen [00:23:03]:
Will definitely get that posted once we have it. So.

Tom Cunningham [00:23:06]:
Yeah, and they're, they're, and listen, they're very, very interactive.

Tom Cunningham [00:23:09]:
Right.

Tom Cunningham [00:23:09]:
It's, I don't do webinars, I don't do dry rep webinars. I mean I, I engage people and I go, okay, everybody turn your microphones on and turn on your cameras so that I can see the confused look on your face and I can draw you out.

Tom Cunningham [00:23:23]:
Right.

Tom Cunningham [00:23:24]:
But we have a good time. They usually last an hour. But you know, sometimes last week I had somebody that was getting ready for a big listing presentation and we stretched to an hour and a half because it was, you know, let's work through it now. Let's do a cma. It's not that big of a deal.

Allan Nielsen [00:23:36]:
Wonderful, wonderful. Yeah, thank you Tom, as we end this, any, any last words, anything else you want to add to this that our subscribers should know?

Tom Cunningham [00:23:44]:
No, I just really grateful to be here. My favorite part of my job is talking to our users. I mean, you know, I'm driven on positive feedback. So yeah, I would just encourage anybody that's got any questions to reach out to me directly. You can comasnap.com and then, yeah, let's just get a conversation started and you know, look, it's not for everybody.

Tom Cunningham [00:24:06]:
Right.

Tom Cunningham [00:24:06]:
I would say that if you're serious about the business and you're serious about time management and you're serious about making your offers and getting your listing presentations done accurately, then this may be something that you really want to investigate.

Tom Cunningham [00:24:19]:
Right.

Tom Cunningham [00:24:20]:
If you're just kind of, you know, part time in it, I mean, it's an expense. It's 30 bucks a month or 300 bucks a year. But I would say that if CMAsnap helped you sell one $200,000 house and you worked for a 3% commission, that's a 1900% ROI.

Allan Nielsen [00:24:34]:
Yeah.

Tom Cunningham [00:24:35]:
Which ain't bad. Right? And not to mention the fact that you pay for CMAsnap for like 10 years if you just have one time.

Allan Nielsen [00:24:42]:
No. And, and Tom, that was basically also the answer that we provide when people ask us, what's this premium products about? You Doorify didn't used to offer those. But one size doesn't fit all. Every application is not needed by everybody. So instead of doing these site wide licenses that most MLS are used to doing, this is kind of our way to say let's find the products that we believe in. Let's bring it to subscribers and those who wants to use them have that ability and add a discounted price on top of that.

Tom Cunningham [00:25:15]:
That's true. We do throw a discount out there. So our street price is 35 bucks a month, I think. And then we give a discount to you guys and then there's, you know, there's enterprise deals that we can make. If you want to do a brokerage wide thing, then, you know, it gets a little bit cheaper. The old economy of scale situation.

Allan Nielsen [00:25:31]:
Absolutely.

Tom Cunningham [00:25:32]:
Yeah.

Allan Nielsen [00:25:33]:
All right, thank you so much, Tom. We are so glad your CMAsnap is on our dashboard. And thank you for your time in providing an update.

Tom Cunningham [00:25:41]:
Great. Appreciate it. Thanks a lot.

Tom Cunningham [00:25:46]:
Sam.

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